The role of media in today's world (Muzna Shakeel, Karachi). mainly because ,youth is strongly influenced by media. Teenagers and children wish to follow the people ,who get recognized and do what they do to get noticed.. newspapers, information found on net and television are the mass medias that serve to reduce the communication gap.
Mass media has always imposed great influence on youths and adolescents, with the outstanding popularity of social media in this generation impacting America in both positive and negative ways.
The youth or the entire country, for that matter, depends largely on the media to show them the true picture of whatever has been happening around the world. Lately, the media shows everything but that and this is why it has influenced the people’s lives in a more negative way than positive.
Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few.
In psychology, communication theory and sociology, media influence or media effects refers to the theories about the ways the mass media affect how their audiences think and behave. The shift of media and media industry over the past few years into new forms, such as DVD and the internet, changes the modalities available for audiences to consume and receive media.
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Mass Media Advantages and Disadvantages During the early centuries, human beings communicated through abstract methods. Messengers, smoke, songs and folk tales were the most common ones. Gradually, there was increased sophistication and technological advancement, which resulted in the advent of the information age. Information age was heralded by print media first, before later on, social.
THE IMPORTANT OF MASS MEDIA AND IMPACT AMONG THE YOUNGE GENERATION Mass media, including TV, radio, newspapers have a great influence on people and especially on the younger generation. It plays an important role in shaping the opinions and position of the younger generation. In the present, the.